How has technology helped turn your design into a real product?

I used PhotoShop to create my shoe advert. This helped me in plenty of ways, especially with the Crop Tool. There were various other tools which I used throughout creating my advert such as different types of font. This makes my advert more effective and noticable.
Copy and Paste has helped because I have been able to take a picture from the internet and this is also helped because I didn't have to take my own pictures which would look less professional.