My Powerpoint Of Colours Styles and Fonts

Client Proposal

In order to create an advertising proposal, i need to gather info about my company who makes the product, where it wants to be advertised, what i want the advertising to achieve and how much i have to spend.

The advertising budget for my campaign to advertise Girl B.A.D, Develle, is £10,000. This will pay for the leather, the belts, the charm, the box and tissue, the spongy inside and the gems. this will also help with finding out a way to complete how to make it waterproof and make sure the leather does not scratch to become ruined. we also need to find out how to keep the gems on.

I want my advertisement to achieve a boost of sales. i want the girls to know that the new shoe is the next best thing! since they are new they can't become popular without people knowing about it.

In my mind i feel that with advertisement we could produce a number of different TV adverts, such as girls wearing them feeling all cool and bad, but not doing anything bad, and then say in an american voice "In stocks now" or something like that. I don't think there should be little posters around the streets because it seems too unprofessional. But putting it on a BIG board on the motor way or something would seem good because girls get bored looking at nothing but roads, so it could be interesting and catch their eye. Advertising them on girl websites like GirlsGoGames.com etc...

my target audience includes teenager girls and maybe even primary school girls. Since its pink the girls will love it. Bribing them with a cool box and heart charm should make them want it more. This shoe is affordable since it is £20. Mums could buy it without question for young girls.
The Technical Restrictions include the following:
Un Strachable Leather
Really strong glue for the gems to stay on
the soft sponge to make their catwalk a comfortable one
these are also the USP's of my shoe with others like
a free heart charm - Everyone loves hearts and they can put it on a keychain or on their shoe.
a cool box with pink tissue - Normally you get white tissue in your new box with a Plain box you just throw away. But because my box is really pretty it is something you can keep! And you can put your shoes in there again and again and again!
so its like we are bribing them to buy it.

About my shoe

About my shoe

My shoe is based on high heel shoes. It is made from REAL black leather and had a nice pink belt from it. The company name is called Girl B.A.D. (Girls Be A Devil) I really like this name because it sounds really good and i think girls would buy them. they are not baby like and seem really grown up. I decided to call my shoe Develle. It sounds like Devil but in a frenchy kind of way. The design for my shoe is that it goes half way up your shin, and had a glitzy type of rhinestones where the toes normally are. I really like my ideas so far because if i saw this shoe in the shops then i beg for them. The price they would normally be is £20 + depending on the size of the heel. which is in 3 sizes of 4 inches being the biggest and the no heel version being the lowest. I know my design is based on HIGH HEELS but some parents wouldn't let my target audience (Teenager Girls) wear high heels, so i did a flat version for the people who think they are being responsible. Of course the price for 4 inch heel will be bigger than the flat heel because it costs more to make. i think the price for my heels with affordable, normally leather is really expensive and it no one could really afford it. We can make a profit from to! 

The USP (Unique Selling Point) for my magazine is that it comes in a black and pink box with fushia tissue paper and a little heart charm which can be tied into one of the wholes of the in the pink belts. Plus there is no shoe like it at the moment. =-) 

The ASA is the UK's independent regulator of advertising across all media, including marketing on websites. We work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes.

The Advertising Codes contain wide-ranging rules designed to ensure that advertising does not mislead, harm or offend. Ads must also be socially responsible and prepared in line with the principles of fair competition. These broad principles apply regardless of the product being advertised.

In addition, the Codes contain specific rules for certain products and marketing techniques. These include rules for alcoholic drinks, health and beauty claims, children, medicines, financial products, environmental claims, gambling, direct marketing and prize promotions. These rules add an extra layer of consumer protection on top of consumer protection law and aim to ensure that UK advertising is responsible.

The ASA administers the rules in the spirit as well as the letter, making it almost impossible for advertisers to find loopholes or ‘get off on a technicality’. This common sense approach takes into account the nature of the product being advertised, the media used, and the audience being targeted.

http://www.asa.org.uk/Advertising-Codes.aspx

shoe.water.perfume

my contents page explanation

About My contents Page

My Contents Page is in 2 columns with 2 main pictures and the sign for my magazine which I got from Google images. With the columns I made them easy to understand and put a big number before the information.

There are many colours involved with my magazine such as blue, pink and purple (all different shades) I chose these ones because I think that it would appeal to little girls who like horses and pink. I made sure that the colours weren’t too boisterous. 

There was many fonts which I used and I tested them out, because I wanted to make sure they were readable. Some were neat and looked computerised, while others looked messy and scribbled. I tested the colours with them until I thought they could suit.

The colours and fonts as well as they layouts all fit in with my magazine because it looks like my front cover. I think that it is good to look like this because then it gives the similar effect. Some of my pages included Pippa Funnel’s Diary. Even though little girls might not know who she is, there is a game out called Pippa Funnel, which is out on Wii and Nintendo DS.

I really like my contents page, because it goes well with what I am trying to do. For the first time ever I actually made something that I am happy with and it came out the right way. 

contents

Questionnaire Answers

Questionnaire Answers

Do you like my magazine?

Most said Yes

Do you think ages 5-10 would read this?

Everyone said yes

What type of magazine do you read?

Fashion was the most popular

What target audience do you think this magazine is?

Mostly everyone said Young Girl

What did you like the most out of my magazine?

Most voted for my pictures, colours were close

Do you the think the price of my magazine should be higher lower or stay the same?

People thought it should be Lower

Anything for improvements?

Lots of people had different opinions but the most popular answer was less pink, i think i will take on the More stories.

Explanation of Page One

Explanation of Page one

My design for my magazine page was simple. I used a big picture so little kids won’t be intimidated by the amount of writing. Although my target audience is for very young girls who are most likely to have not started reading, I have made an appropriate story about horse called Pip who gets out of his stable and gets lost. I have made it into a cliff hanger so that children would be tempted to buy the next one and see what happens. Mums are most likely to read my story to their children if they cannot read so I have used words that they will most likely understand.

The colours I used were pink. Since girls like pink and it is a pretty colour, I have used it all over. The picture I have used is a one with two horses on a hill near the sea! This was where Pip ended up and I described it nicely.

I really like my page one because I would of read this if I was a 5-10 year old. I really like the pink and I think that the girls now would like it even more. It is a fun story that isn’t sad.

At first I didn’t know what I was going to do, so I made it up as I went along. I think there is a couple of punctuation stuff. 

Page one of my horse magazine