Do You Feel Your Product Is Suitable For Your Target Audience?

My Target Audience was for young teenage girls around the age of 13. I believe my inital desgin is different to my orignal but in a positive way because my background is red dark clouds which sets the mood of my ad. I believe my product is suitable for my Target Audince because at the age of 13 your year 8-9 so it's all about looking good, so having really nice shoes is essential. Because I am 13 I decided to go on what I would wear if I could design my own clothes. Lots of girls would love my shoe because it is sparkly and pink, two of my favourite things. My "Model" was just an extra to make it look more professional, so it was a bonus.

How has technology helped turn your design into a real product?

I used PhotoShop to create my shoe advert. This helped me in plenty of ways, especially with the Crop Tool. There were various other tools which I used throughout creating my advert such as different types of font. This makes my advert more effective and noticable.
Copy and Paste has helped because I have been able to take a picture from the internet and this is also helped because I didn't have to take my own pictures which would look less professional.

gemma's blog

My Improved advert

How does your finish product compare to your design?

My advert was of a shoe, which i had to create myself. My plan was to have a boot like structure with a block heel, this would be made of pure leather, and would come 1/4 of the way from the knee. It would accessorized with 2 pink belt with holes in, that would twist around the boot. At the stub of toe there would a layout of silver rhinestones which would complete the whole look.
My advert designs all had fairies in them, which had to look evil and pretty at the same time. The fairy/devil had to be either near the shoe or on the shoe. I had an idea of the fairy/devil to be wearing the shoes, but i concluded that it would be too complicated and my audience may not get the idea of the shoe advert and could lead to something along the lines of the dress or hair, which is not intended.
in all of my designs, it had to have a black and red dark cloud background. This worked, as i found the perfect one, and i still stick by it. it is very dark and very scary.
I had the idea of giving out a free heart charm which they could easily tie through one of the holes and wear it out, or they could put it on their phone as a phone charm. plus it it really pretty so girls would love it.
Overall i think my product came out better than intended and i am really happy with it, compared to my designs, i think it came out better, and that is unusual for me :D

My Findings

                 My Findings

1.   I asked my class “What is your favourite name?” they had a choice of different names, and Develle came up as the most popular vote. Some of my audience voted for Serious or Harmony.

2. I then asked my class what kind of font would they like, and the most answer was 3, font 7 came in a close second.  Font 3 was called Bordeaux Roman Bold LET, and font 7 was called Party LET.

3. After that I asked my class  if they agreed with the slogan, a majority answered yes while about 3 people thought it should sound more tough and evil, so I am going to change my slogan.

4. Finally, I asked if there was anything else I could do, most answered No, while I got an interesting idea of making a Charm boot. I thought this is a good idea so I am going to see how I could include this idea with mine.  

Extra Information About My Target Audience

For my target audience, I would like to do shoe sizes from size 4-10.  Many girls have either small or big feet depending on their height. I would like my shoes to be in places such as Clarks, Shoe Express and other popular shoe stores. I would not be very happy with my shoes being sold for less than £20 as the materials used are very expensive and I would not make a profit out of selling my product.

In the situation of my shoe being in a big sale, such as SUMMER SALE, or, CLOSING DOWN SALE, I would like my shoe product to be sold at a minimum of £14.99. I think this could possibly be a reasonable price since my shoe has expensive material.

The reason for choosing my target audience is that many young girls (most likely to be aged younger than 8-9) will decide to use these shoes for a variety of purposes, ie going to the park, running and playing. This increases the danger of getting these shoes damaged and/or dirty. Many parents will be strict on the use of the shoes but as they are only hand washable their shelf life decreases if used constantly.

 No refunds available, the warnings on the tag of shoe include:
-Keep away from fire
-Not machine washable
-Not recommended on slippery surfaces
-Keep out of damp, wet or extreme weather conditions

my shoe questionnaire

Shoe questionnaire

My shoe is targeted at girls aged 12+. It has the company name Girl B.A.D standing for Be.A.Devil. The base colours of the company are usually pink and black.

What is your favourite name for the High Heel product?

Develle

Angelle

HHH (High Heel Hell)

Serious

Harmony

What font would you prefer?

Develle

Develle

Develle

Develle

Develle

Develle

Develle

Do you agree with the Slogan below, if not, could you suggest a better one?

“Buy Them.Wear Them. Love Them.

Important: Please Bare in mind that where the “.” Is where hearts will be.

For my shoe product, anyone who purchases this will receive a free heart charm, do you think this is a good idea, if not, is there anything you could suggest to make it better? 

Brand Name and Product Names

Brand and Product Names

Product Names

Develle - I like this name because it sounds french and rather posh. Girls who are around the teenage zone like to think they are all sophosticated and smart as well as looking good, so if a girl or friend comes and asked them about the shoe they bought then they could say something to the extent of "It's the Develle boot from *PRODUCT NAME* "

Demonelle - I think this name is trying to hard to be an evil name. I like it but I think it could be used for another shoe by the company. I don't like it because it sounds to childish and I if i was wearing a shoe called this I would be embarassed by the name because there is nothing really evil about this shoe that matches a Demon.

Angelle - I have now noticed I use "Elle" a lot. I think it is because I would like my shoes to sound classy and stylish without it sounding too un-professional or childish. I do like it because I think it sounds nice and I like the way it is spelt. If I were to use this title I would probably go for the font " Angelle" or " Angelle" because it looks fancy and that it the style I am aiming for.

Mercy - I like this name. I haven't got a reason why though, it is just the thought of it. It could mean that you better watch out the heel because it deathly or leathel and you need to beg for mercy not to trodden on or something along the lines of that.

Minx - I like this name because you could spell many different ways such as " Minkz" "Minx" "Minkx" and if that works the company could end up with lots of new ideas such as "Minnie Minx" for babies or toddlers or younger kids, and then the company could move into a new target audience of "Maximum Minx" for adults between the ages of 30+ !


Brand Names

Girl B.A.D - B.A.D stands for Be A Devil. I like the idea of my shoe being called a evil type of name, because the target audience of teenages do "bad" stuff all the time so why not make a shoe for the purpose? (not wearing them while doing the "bad" stuff though, because it just unfortunate and bad for the company.)

Demonic Angel - I like this name because it is the best of both. I like the brand picture and it could be a matching pair. The picture of an "S" with horns on top and point tail at the bottom with a Halo on the top.

Hell Halo - I like this because it could be interprited as a Angel from Hell. I wanted to call it Angel from Hell because it sounds really good, but I have already used Angel enough, so I called Hell Halo.

Silver Tiger - I like this because it sounds really cool and a majority of people in this world like tigers and silver. But it doesn't have anything to do with my shoe, apart from the silver gems on the tip of the toe.

Silver Heart Drops - I like this shoe brand name because it has that really nice image of a heart dripping silver. Again it has nothing to do with shoe, because the only silver thing on my shoe is the gems at the tip of the toe.

My Powerpoint Of Colours Styles and Fonts

Client Proposal

In order to create an advertising proposal, i need to gather info about my company who makes the product, where it wants to be advertised, what i want the advertising to achieve and how much i have to spend.

The advertising budget for my campaign to advertise Girl B.A.D, Develle, is £10,000. This will pay for the leather, the belts, the charm, the box and tissue, the spongy inside and the gems. this will also help with finding out a way to complete how to make it waterproof and make sure the leather does not scratch to become ruined. we also need to find out how to keep the gems on.

I want my advertisement to achieve a boost of sales. i want the girls to know that the new shoe is the next best thing! since they are new they can't become popular without people knowing about it.

In my mind i feel that with advertisement we could produce a number of different TV adverts, such as girls wearing them feeling all cool and bad, but not doing anything bad, and then say in an american voice "In stocks now" or something like that. I don't think there should be little posters around the streets because it seems too unprofessional. But putting it on a BIG board on the motor way or something would seem good because girls get bored looking at nothing but roads, so it could be interesting and catch their eye. Advertising them on girl websites like GirlsGoGames.com etc...

my target audience includes teenager girls and maybe even primary school girls. Since its pink the girls will love it. Bribing them with a cool box and heart charm should make them want it more. This shoe is affordable since it is £20. Mums could buy it without question for young girls.
The Technical Restrictions include the following:
Un Strachable Leather
Really strong glue for the gems to stay on
the soft sponge to make their catwalk a comfortable one
these are also the USP's of my shoe with others like
a free heart charm - Everyone loves hearts and they can put it on a keychain or on their shoe.
a cool box with pink tissue - Normally you get white tissue in your new box with a Plain box you just throw away. But because my box is really pretty it is something you can keep! And you can put your shoes in there again and again and again!
so its like we are bribing them to buy it.

About my shoe

About my shoe

My shoe is based on high heel shoes. It is made from REAL black leather and had a nice pink belt from it. The company name is called Girl B.A.D. (Girls Be A Devil) I really like this name because it sounds really good and i think girls would buy them. they are not baby like and seem really grown up. I decided to call my shoe Develle. It sounds like Devil but in a frenchy kind of way. The design for my shoe is that it goes half way up your shin, and had a glitzy type of rhinestones where the toes normally are. I really like my ideas so far because if i saw this shoe in the shops then i beg for them. The price they would normally be is £20 + depending on the size of the heel. which is in 3 sizes of 4 inches being the biggest and the no heel version being the lowest. I know my design is based on HIGH HEELS but some parents wouldn't let my target audience (Teenager Girls) wear high heels, so i did a flat version for the people who think they are being responsible. Of course the price for 4 inch heel will be bigger than the flat heel because it costs more to make. i think the price for my heels with affordable, normally leather is really expensive and it no one could really afford it. We can make a profit from to! 

The USP (Unique Selling Point) for my magazine is that it comes in a black and pink box with fushia tissue paper and a little heart charm which can be tied into one of the wholes of the in the pink belts. Plus there is no shoe like it at the moment. =-) 

The ASA is the UK's independent regulator of advertising across all media, including marketing on websites. We work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes.

The Advertising Codes contain wide-ranging rules designed to ensure that advertising does not mislead, harm or offend. Ads must also be socially responsible and prepared in line with the principles of fair competition. These broad principles apply regardless of the product being advertised.

In addition, the Codes contain specific rules for certain products and marketing techniques. These include rules for alcoholic drinks, health and beauty claims, children, medicines, financial products, environmental claims, gambling, direct marketing and prize promotions. These rules add an extra layer of consumer protection on top of consumer protection law and aim to ensure that UK advertising is responsible.

The ASA administers the rules in the spirit as well as the letter, making it almost impossible for advertisers to find loopholes or ‘get off on a technicality’. This common sense approach takes into account the nature of the product being advertised, the media used, and the audience being targeted.

http://www.asa.org.uk/Advertising-Codes.aspx

shoe.water.perfume

my contents page explanation

About My contents Page

My Contents Page is in 2 columns with 2 main pictures and the sign for my magazine which I got from Google images. With the columns I made them easy to understand and put a big number before the information.

There are many colours involved with my magazine such as blue, pink and purple (all different shades) I chose these ones because I think that it would appeal to little girls who like horses and pink. I made sure that the colours weren’t too boisterous. 

There was many fonts which I used and I tested them out, because I wanted to make sure they were readable. Some were neat and looked computerised, while others looked messy and scribbled. I tested the colours with them until I thought they could suit.

The colours and fonts as well as they layouts all fit in with my magazine because it looks like my front cover. I think that it is good to look like this because then it gives the similar effect. Some of my pages included Pippa Funnel’s Diary. Even though little girls might not know who she is, there is a game out called Pippa Funnel, which is out on Wii and Nintendo DS.

I really like my contents page, because it goes well with what I am trying to do. For the first time ever I actually made something that I am happy with and it came out the right way.