For my target audience, I would like to do shoe sizes from size 4-10. Many girls have either small or big feet depending on their height. I would like my shoes to be in places such as Clarks, Shoe Express and other popular shoe stores. I would not be very happy with my shoes being sold for less than £20 as the materials used are very expensive and I would not make a profit out of selling my product.
In the situation of my shoe being in a big sale, such as SUMMER SALE, or, CLOSING DOWN SALE, I would like my shoe product to be sold at a minimum of £14.99. I think this could possibly be a reasonable price since my shoe has expensive material.
The reason for choosing my target audience is that many young girls (most likely to be aged younger than 8-9) will decide to use these shoes for a variety of purposes, ie going to the park, running and playing. This increases the danger of getting these shoes damaged and/or dirty. Many parents will be strict on the use of the shoes but as they are only hand washable their shelf life decreases if used constantly.
No refunds available, the warnings on the tag of shoe include:
-Keep away from fire
-Not machine washable
-Not recommended on slippery surfaces
-Keep out of damp, wet or extreme weather conditions
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