Client Proposal

In order to create an advertising proposal, i need to gather info about my company who makes the product, where it wants to be advertised, what i want the advertising to achieve and how much i have to spend.

The advertising budget for my campaign to advertise Girl B.A.D, Develle, is £10,000. This will pay for the leather, the belts, the charm, the box and tissue, the spongy inside and the gems. this will also help with finding out a way to complete how to make it waterproof and make sure the leather does not scratch to become ruined. we also need to find out how to keep the gems on.

I want my advertisement to achieve a boost of sales. i want the girls to know that the new shoe is the next best thing! since they are new they can't become popular without people knowing about it.

In my mind i feel that with advertisement we could produce a number of different TV adverts, such as girls wearing them feeling all cool and bad, but not doing anything bad, and then say in an american voice "In stocks now" or something like that. I don't think there should be little posters around the streets because it seems too unprofessional. But putting it on a BIG board on the motor way or something would seem good because girls get bored looking at nothing but roads, so it could be interesting and catch their eye. Advertising them on girl websites like GirlsGoGames.com etc...

my target audience includes teenager girls and maybe even primary school girls. Since its pink the girls will love it. Bribing them with a cool box and heart charm should make them want it more. This shoe is affordable since it is £20. Mums could buy it without question for young girls.
The Technical Restrictions include the following:
Un Strachable Leather
Really strong glue for the gems to stay on
the soft sponge to make their catwalk a comfortable one
these are also the USP's of my shoe with others like
a free heart charm - Everyone loves hearts and they can put it on a keychain or on their shoe.
a cool box with pink tissue - Normally you get white tissue in your new box with a Plain box you just throw away. But because my box is really pretty it is something you can keep! And you can put your shoes in there again and again and again!
so its like we are bribing them to buy it.