How does your finish product compare to your design?

My advert was of a shoe, which i had to create myself. My plan was to have a boot like structure with a block heel, this would be made of pure leather, and would come 1/4 of the way from the knee. It would accessorized with 2 pink belt with holes in, that would twist around the boot. At the stub of toe there would a layout of silver rhinestones which would complete the whole look.
My advert designs all had fairies in them, which had to look evil and pretty at the same time. The fairy/devil had to be either near the shoe or on the shoe. I had an idea of the fairy/devil to be wearing the shoes, but i concluded that it would be too complicated and my audience may not get the idea of the shoe advert and could lead to something along the lines of the dress or hair, which is not intended.
in all of my designs, it had to have a black and red dark cloud background. This worked, as i found the perfect one, and i still stick by it. it is very dark and very scary.
I had the idea of giving out a free heart charm which they could easily tie through one of the holes and wear it out, or they could put it on their phone as a phone charm. plus it it really pretty so girls would love it.
Overall i think my product came out better than intended and i am really happy with it, compared to my designs, i think it came out better, and that is unusual for me :D

My Findings

                 My Findings

1.   I asked my class “What is your favourite name?” they had a choice of different names, and Develle came up as the most popular vote. Some of my audience voted for Serious or Harmony.

2. I then asked my class what kind of font would they like, and the most answer was 3, font 7 came in a close second.  Font 3 was called Bordeaux Roman Bold LET, and font 7 was called Party LET.

3. After that I asked my class  if they agreed with the slogan, a majority answered yes while about 3 people thought it should sound more tough and evil, so I am going to change my slogan.

4. Finally, I asked if there was anything else I could do, most answered No, while I got an interesting idea of making a Charm boot. I thought this is a good idea so I am going to see how I could include this idea with mine.  

Extra Information About My Target Audience

For my target audience, I would like to do shoe sizes from size 4-10.  Many girls have either small or big feet depending on their height. I would like my shoes to be in places such as Clarks, Shoe Express and other popular shoe stores. I would not be very happy with my shoes being sold for less than £20 as the materials used are very expensive and I would not make a profit out of selling my product.

In the situation of my shoe being in a big sale, such as SUMMER SALE, or, CLOSING DOWN SALE, I would like my shoe product to be sold at a minimum of £14.99. I think this could possibly be a reasonable price since my shoe has expensive material.

The reason for choosing my target audience is that many young girls (most likely to be aged younger than 8-9) will decide to use these shoes for a variety of purposes, ie going to the park, running and playing. This increases the danger of getting these shoes damaged and/or dirty. Many parents will be strict on the use of the shoes but as they are only hand washable their shelf life decreases if used constantly.

 No refunds available, the warnings on the tag of shoe include:
-Keep away from fire
-Not machine washable
-Not recommended on slippery surfaces
-Keep out of damp, wet or extreme weather conditions

my shoe questionnaire

Shoe questionnaire

My shoe is targeted at girls aged 12+. It has the company name Girl B.A.D standing for Be.A.Devil. The base colours of the company are usually pink and black.

What is your favourite name for the High Heel product?

Develle

Angelle

HHH (High Heel Hell)

Serious

Harmony

What font would you prefer?

Develle

Develle

Develle

Develle

Develle

Develle

Develle

Do you agree with the Slogan below, if not, could you suggest a better one?

“Buy Them.Wear Them. Love Them.

Important: Please Bare in mind that where the “.” Is where hearts will be.

For my shoe product, anyone who purchases this will receive a free heart charm, do you think this is a good idea, if not, is there anything you could suggest to make it better? 

Brand Name and Product Names

Brand and Product Names

Product Names

Develle - I like this name because it sounds french and rather posh. Girls who are around the teenage zone like to think they are all sophosticated and smart as well as looking good, so if a girl or friend comes and asked them about the shoe they bought then they could say something to the extent of "It's the Develle boot from *PRODUCT NAME* "

Demonelle - I think this name is trying to hard to be an evil name. I like it but I think it could be used for another shoe by the company. I don't like it because it sounds to childish and I if i was wearing a shoe called this I would be embarassed by the name because there is nothing really evil about this shoe that matches a Demon.

Angelle - I have now noticed I use "Elle" a lot. I think it is because I would like my shoes to sound classy and stylish without it sounding too un-professional or childish. I do like it because I think it sounds nice and I like the way it is spelt. If I were to use this title I would probably go for the font " Angelle" or " Angelle" because it looks fancy and that it the style I am aiming for.

Mercy - I like this name. I haven't got a reason why though, it is just the thought of it. It could mean that you better watch out the heel because it deathly or leathel and you need to beg for mercy not to trodden on or something along the lines of that.

Minx - I like this name because you could spell many different ways such as " Minkz" "Minx" "Minkx" and if that works the company could end up with lots of new ideas such as "Minnie Minx" for babies or toddlers or younger kids, and then the company could move into a new target audience of "Maximum Minx" for adults between the ages of 30+ !


Brand Names

Girl B.A.D - B.A.D stands for Be A Devil. I like the idea of my shoe being called a evil type of name, because the target audience of teenages do "bad" stuff all the time so why not make a shoe for the purpose? (not wearing them while doing the "bad" stuff though, because it just unfortunate and bad for the company.)

Demonic Angel - I like this name because it is the best of both. I like the brand picture and it could be a matching pair. The picture of an "S" with horns on top and point tail at the bottom with a Halo on the top.

Hell Halo - I like this because it could be interprited as a Angel from Hell. I wanted to call it Angel from Hell because it sounds really good, but I have already used Angel enough, so I called Hell Halo.

Silver Tiger - I like this because it sounds really cool and a majority of people in this world like tigers and silver. But it doesn't have anything to do with my shoe, apart from the silver gems on the tip of the toe.

Silver Heart Drops - I like this shoe brand name because it has that really nice image of a heart dripping silver. Again it has nothing to do with shoe, because the only silver thing on my shoe is the gems at the tip of the toe.